"MAC helps me celebrate every version of myself."
MAC Cosmetics Canada has unveiled its new festive campaign, #MACInLight, celebrating joy, culture, and glamour through radiant looks curated by South Asian creators Apeenaiyah, Natasha, Navi, and Sudeshna.
The campaign introduces the brand’s latest molten metallic Eye Shadows, Dazzlelips Crayons, and coordinating Lip Pencils, designed to help makeup lovers glow from day to night this festive season.
Each product promises effortless wear with a luxurious finish, perfect for Diwali celebrations and beyond.
Showcasing a diverse celebration of beauty, the four influencers have each handpicked their favourite MAC products to create looks inspired by light, warmth, and self-expression.
Navi (@brarnavi_) embraced sparkle with Metallic Eye Shadow in Kiss of Klimt, Studio Fix Fluid in NC30 for a long-lasting soft-matte finish, and Dazzleshadow Liquid in Flash Or Dash.
She said: “Festive moments call for sparkle – MAC is my go-to to express joy, style, and celebrate beautifully.”
Natasha (@natasha.thasan) opted for bold, self-assured glamour with Dazzlelips Crayon in Moon Rocket, Metallic Eye Shadow in Bust, and Lip Pencil in Root For Me!
She shared: “Take time for yourself this Deepavali! Drape a sari, play with makeup, and get rematched at MAC. We’re not all NC45!”
Apeenaiyah (@apeenaiyah) showcased elegance and inner radiance with Dazzleshadow Liquid Eye Shadow in Champagne Trail, Lustreglass Sheer-Shine Lipstick in Thanks, It’s MAC! lined with Cork, and Studio Fix Powder Plus Foundation in NC35 for a flawless blur-matte finish.
She reflected: “Diwali is growth, self-love, and light within. MAC helps me celebrate every version of myself.”
Sudeshna (@purnaahaldaar) brought warmth and tradition to life with Glitter Eye Shadow in Dreamy Beams and Pro Longwear Concealer in NC42 for a seamlessly polished look.
She expressed: “This season is about warmth, tradition, and embracing who I am – and MAC makes it feel magical.”
To accompany the campaign, MAC Cosmetics Canada shared striking visuals and a behind-the-scenes Reel on Instagram, celebrating each creator’s individuality and artistry.
In a post caption, the brand wrote:
“Meet the four faces of #MACInLight. Apeenaiyah, Natasha, Navi, and Sudeshna shine this festive season with shimmering metallics and glitter-flecked shades for eyes and lips that catch every flicker of light.
“Their full looks drop on 10.9 – are you ready to sparkle?”
Through #MACInLight, MAC continues to highlight South Asian representation in beauty while empowering creators to express themselves with confidence, colour, and celebration.
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