Priyanka & Nick invest in sportswear brand Perfect Moment

Perfect Moment has brought on Nick Jonas and Priyanka Chopra as investors, hoping to tap the stars’ audience to boost brand awareness.

Priyanka & Nick invest in sportswear brand Perfect Moment - f

"We’re looking forward to a bright future."

Priyanka Chopra and Nick Jonas have made their first fashion industry investment into luxury fashion and sportswear brand, Perfect Moment.

This is the first time the couple has entered a business partnership together within the fashion industry, combining their entrepreneurial expertise and passion for skiing and the outdoors.

Having worn the brand for years, Priyanka and Nick are loyal fans of the Perfect Moment label.

The couple will play a substantial role in the brand as it expands its global footprint to enter new markets in Asia and the Middle East, and continues to grow in its biggest markets including the UK and US.

While Perfect Moment has grown from a brand created for extreme sports racers into a fashion brand, the company plans to shift focus back onto their menswear collection to create a balanced offering for its consumers.

They look forward to working with Priyanka and Nick to bring their vision to life.

Perfect Moment’s Co-Founder and Creative Director Jane Gottschalk shared: “I can’t think of a more fun, diverse, business savvy couple to help us grow the brand to the next level.

“They are admired globally not only for their talent but for their passion for life and impeccable taste.

“This combination resonates with audiences everywhere, and perfectly represents the values that Perfect Moment is known for.”

Priyanka Chopra commented: “Not having to choose between looking amazing and performing at their highest level is a consumer need that Perfect Moment not only understands but one that is baked into the ethos of this brand.

“I am proud to be a strategic investor and advisor to such a bold and trendsetting company. We’re looking forward to a bright future.”

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Nick Jonas added: “Perfect Moment hits the mark on how style and performance go hand-in-hand.

“This is my first choice and in our role, we feel other ski and surf enthusiasts worldwide will appreciate the fashion and function of this brand.”

CEO Negin Yeganegy added: “As Perfect Moment endeavours to dominate the world of lifestyle fashion, it’s important that we bring in like-minded partners who can elevate the brand even further.

“The entrepreneurial and creative expertise that Nick and Priyanka bring to the table is invaluable.”

“Not only do they live and breathe the brand, but their proven track record of successful business endeavours makes them ideal partners.”

Ravinder is a Journalism BA graduate. She has a strong passion for all things fashion, beauty, and lifestyle. She also likes to watch films, read books and travel.