Pokémon launches merchandise in India

Pokémon fans in India will soon be able to own an amazing range of merchandise of the iconic brand.

Dream Theatre Pvt (Ltd), in association with The Pokémon Company, is aiming to make Pokémon one of the strongest properties in the country.

Mr. Jiggy George, Founder and CEO of Dream Theatre Pvt. Ltd says: “Pokémon is on a strong growth trajectory in India and is fast becoming one of the most popular properties.

“We are thrilled to see the same reflected in the licensing programme in the sheer variety of products available now for fans.

“It’s just the beginning and we are excited to see the programme growing into one of the most sought after programmes in India.

“We will continue to add new categories and introduce innovative products, so there is lots of excitement in store.”

Part of their quest includes filling shelves with authentic merchandise perfect for any aspiring Pokémaniac returning to school this spring.

The back to school collection consists of School Bags, Pencil Cases, Lunch Boxes, Stationery, Swing Scooters and Kids Apparel.

For any budding artists a fantastic range of Camlin’s Pokémon Products comprising sketchpens, mechanical pencils and oil pastels will also be available.

Make sure you get your Smeargle to use sketch if you need a hand.

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Alternatively, if you’re too old to be seen riding a scooter but still want to show your Pokémon fandom, there are soon to be an assortment of Pokémon phone cases to be released.

Pokémon was picked up by the Mumbai based Hungama TV in May 2014. They started airing the original series, went on to showcase the XY series from May 2015.

They followed up by showing the Advanced Generation series which launched in September 2015.

Masami Tanaka, Corporate Officer of The Pokémon Company comments: “India is a focus market for us and we are pleased with the upsurge of brand Pokémon in India.

“It’s important for both the viewership and the merchandising business to intersect and grow together. We are now seeing that happen in India.”

This wonderful pieces of Pokémon merchandise is available across retail and standalone stores pan-India including Shoppers Stop and Pantaloonsas, and online retailers such as Flipkart, Amazon and Snapdeal.