"Thank you from my heart."
Ali Sethi and Shae Gill’s Coke Studio 14 offering ‘Pasoori’ has cemented its status as the song of the year, with audiences at home and abroad failing to grow tired of the track.
The song reached new heights recently, hitting 100 million views on YouTube.
Music producer Zulfiqar Jabbar Khan, also known as Xulfi, took to Instagram to thank fans of the song, with both Ali and Shae taking to their Instagram Stories to mark the momentous achievement.
Xulfi shared in the caption to his appreciation post: “Thank you dosto!
“Thank you for listening, sharing, singing, enjoying and dancing on Pasoori. Your love has made every milestone possible. Thank you from my heart.”
Ali and Shae reshared posts celebrating the milestone on their Instagram Stories.
Ali’s father, senior journalist Najam Sethi, also expressed his joy over the video nearing 100 million views.
He reshared a tweet that read: “Pasoori is at 99 million & about to hit 100 million soon on YouTube.
“The song is currently a hit globally playing in the malls of Japan, the clubs in Sweden, the cars in India and all over Bangladesh.
“It hit the Spotify global charts weeks ago & was in top 20 on Singapore Spotify.”
He wrote alongside it: “Proud of Ali Sethi!”
Released in Coke Studio Pakistan’s season 14, the catchy song is reminiscent of folk tunes popular in Pakistan and India and fused with modern beats, it has taken the world by storm.
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As the song proved yet again how music transcends boundaries, the internet is flooded with soulful covers, mashups and much more.
Shilpa Shetty used the song as she shared a behind-the-scenes video grooving to the Punjabi-Urdu number from her recent fashion show.
Arjun Kapoor too recently showed his appreciation for the song while sharing it on his Instagram Story and even tagging the two original singers.
Many popular television stars like Jasmin Bhasin to Sanjeeda Shaikh have used the song recently professing their love for the Pakistani song.
Earlier, Armaan Malik had expressed his admiration for the song.
The ‘Dil Mein Ho Tum’ singer, who has been a part of Coke Studio India, took to Twitter to praise the work coming out of the platform from Pakistan.
He said: “Coke Studio Pakistan is next level.”
An hour later, he shared his favourite track from the season: “Currently obsessed with Pasoori by Ali Sethi and Shae Gill!”
Not only that, but he also sang a few lines from the song himself.
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