"Can’t believe they're trying to milk an unborn baby."
Bollywood’s Karan Johar faces yet another challenge days before his latest film Brahmastra is set to hit cinemas across India.
This time, the filmmaker has drawn flak online for his film’s promotions heavily playing off Alia Bhatt’s pregnancy.
The actor wore a pink outfit to a pre-release event that had “baby on board” printed on the back of the shirt.
A pre-release event was held on Friday where Karan Johar called Alia Bhatt’s outfit “cute” to which the Gangubai Kathiawadi actress spun around and allowed the media panel and audience have a clear look at the outfit created by Indian designer Abu Jani-Sandeep Khosla.
The entire team of Brahmastra was present at the event, including Mouni Roy, Nagarjuna, the film director Ayan Mukerji, Karan Johar and fellow lead Ranbir Kapoor, who in a video clip can be seen grinning at his wife while she shows off her outfit.
However, under the post by Viral Bhayani on Instagram, Alia Bhatt and Karan Johar got trolled by netizens who felt that her pregnancy was being used to promote the film.
Alia Bhatt wore a pink sharara that had gold gota patti work on it.
The frills of her sharara also had the word “love” in the same texture as her “baby on board” shirt.
She paired the look with a dupatta and a peplum blouse that had geometrical gota patti work on the front with the words at the back.
Despite the designer singing praises for the outfit, it did not get the approval online.
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Under the post by Viral Bhayani, some users commented on how Alia Bhatt was using her unborn baby to promote the film, while others called it cringe and claimed Ranbir Kapoor was “embarrassed”.
One user called it “horrible” while others pointed fingers at Alia Bhatt’s PR manager for “doing what he knows best.”
A user also called the promotions a form of begging in the name of their baby.
Another commented, “That’s so cringe, can’t believe they’re trying to milk an unborn baby.”
“Ranbir Kapoor’s expressions tell a lot, he looks embarrassed.”
Brahmastra sees Ranbir Kapoor as Shiva, a man on the verge of falling in love but his world turns upside down when he discovers that he has superpowers to control fire and a connection to a secret society of guardians.
Alia Bhatt plays his love interest Isha. The film also stars Amitabh Bachchan and Dimple Kapadia.
According to reports, Shah Rukh Khan and Deepika Padukone will be making cameos in the film. The film will be released on September 9, 2022.