"L'Oreal ATE pairing CARLOS AND ALIA."
Alia Bhatt and Formula 1 driver Carlos Sainz have appeared together in a L’Oreal Paris haircare campaign that is currently airing on Italian television.
The ad has since gone viral on social media, with fans from both the Bollywood and Formula 1 worlds erupting with excitement.
The pairing of Bollywood’s biggest female star and one of F1’s most prominent drivers has become an unexpected crossover moment that thrilled everyone.
Clips from the campaign have been spreading rapidly across X, where fans have been posting reactions after seeing the two share the screen.
The ad promotes L’Oreal Paris Elvive, the brand’s global haircare range.
The fan response to the campaign has been immediate, dramatic and very loud.
One X user wrote: “OH MY GOD CARLOS SAINZ AND ALIA BHATT????
“HELLO THEY DID IT FOR ME SHUT UPPPPP.”
Another said: “That’s my girl, that’s my girl THE ALIA BHATT with a Carlos Sainz.”
A third added: “L’Oreal ATE pairing CARLOS AND ALIA ALSJKSJEK OH MY GOD.”
The campaign appears to have been shot around the same time as the two first appeared together publicly at the 2026 Cannes Film Festival.
At Cannes, L’Oreal Paris had brought together several of its global ambassadors for a campaign reel featuring Alia, Carlos and fellow F1 driver Charles Leclerc.
The Italian television ad represents an extension of that partnership, now reaching new audiences as it airs as a formal broadcast commercial.
Alia Bhatt joined L’Oreal Paris as a global brand ambassador in 2024 and made her official L’Oreal Paris debut at the 2025 Cannes Film Festival.
Carlos Sainz joined the beauty brand in early 2025 as the face of its Elvive haircare line.
Carlos Sainz and Alia Bhatt for the Italian Promo for L’Oreal Paris ??
?leclercsainz_1655 https://t.co/lnfCncaBze
— ari (@itsnotme_arii) September 30, 2026
His association with a beauty brand had raised eyebrows when billboards featuring the F1 driver began appearing across Madrid.
Charles Leclerc joined the brand’s impressive global ambassador roster in 2026, further deepening L’Oreal Paris’s connection with Formula 1 racing.
The brand’s roster of ambassadors extends well beyond Formula 1 and Bollywood.
Jane Fonda, Elle Fanning, Kendall Jenner and Eva Longoria are among the other high-profile international ambassadors.
The Alia and Carlos pairing demonstrates the brand’s increasingly creative approach to bringing together ambassadors from different worlds.
Whether on the red carpet at Cannes or on Italian television, the Alia Bhatt and Carlos Sainz pairing continues to generate excitement.
