"infidelity can be helpful in re-sparkling a dead marriage."
A survey by extra-marital dating app Gleeden revealed that seven of 10 Indian women cheat on their husbands.
On Tuesday, April 23, 2019, the results of the survey found some interesting reasons as to why Indian women have affairs.
One key reason revealed was due to husbands not helping with household chores and playing an active role in the marriage.
A similar number of women also became unfaithful because their marriage had become tedious.
Gleeden, which has over 500,000 users in India released the survey titled ‘Why do women commit adultery?”
They revealed that large cities like Bengaluru, Mumbai and Kolkata have the largest number of women who cheat on their husbands for certain reasons.
They do it to escape unhappiness, neglect in marriage, a husband’s ignorance and their refusal to help with daily chores.
Almost 77% of Indian women who chose to cheat on their husbands said that their marriage had lost interest.
Finding a partner outside of their marriage allowed them to add excitement to their lives.
Solene Paillet, Marketing Specialist for Gleeden said:
“Four out of 10 women on Gleeden said flirting with strangers led to greater intimacy with their spouses, which means infidelity can be helpful in re-sparkling a dead marriage.”
Of the 500,000 Gleeden users from India, 20% of men and 13% of women admitted to having an affair behind their spouse’s back.
Gleeden was launched in France in 2009 and primarily targeted at women, specifically those who are already in a relationship.
The app arrived in India in 2017 and 30% of its Indian users are married women aged between 34 and 49 years old.
Paillet added: “By creating a platform specifically dedicated to married women, Gleeden has catered to the monotonous and diluted lives of lakhs of women in India.
“Nearly three-quarters of its members who engage in infidelity have no regrets whatsoever.”
According to the survey, almost 48% of Indian women who decide to have an extramarital affair, prefer to meet men on extramarital dating sites.
This is because they offer safety, privacy and security which is usually absent in real life.
The survey also showed that there has been significant growth in the number of homosexual Indian people trapped in traditional marriages finding same-sex partners.
Gleeden has seen a 45% increase in same-sex encounters among its subscribers.
The company stated that due to the legalisation of gay sex, “people feel freer to express their sexual preference and to pursue homosexual or bisexual encounters outside the wedlock”.
Of Gleeden’s Indian subscribers, three per cent have listed their sexual orientation as homosexual, while one per cent are bisexual.