"This isn’t success, it’s exploitation."
Danish Taimoor recently took to Instagram to celebrate his latest dramas dominating weekly viewership charts.
The actor shared a screenshot of the numbers, highlighting the success of both ongoing serials.
His drama Sher pulled in over 25 million views from just two episodes.
Meanwhile, Mann Mast Malang followed closely, reaching 23.4 million across three episodes.
Danish captioned the post: “1st and 2nd. Success doesn’t need a spotlight. It speaks LOUD and CLEAR.”
The message seemed to celebrate viewership alone, but sparked mixed reactions.
While many acknowledged the numbers, critics questioned the kind of shows gaining such attention.
In particular, Mann Mast Malang recently drew backlash for what viewers saw as inappropriate and overly bold, forced romantic scenes.
Others pointed out that Sher appears to follow the same formula seen in Danish’s earlier roles – love stories bordering on obsession and violence.
Some social media users connected these portrayals to deeper societal concerns, specifically the murder of TikToker Sana Yousaf, who was killed by a man she rejected.
A user wrote: “Celebrating views while a young girl is dead because of the toxic mindset these dramas helped normalise?
“This isn’t success, it’s exploitation.
“You have a daughter too. Take some responsibility.”
Another commented: “What kind of mindset is this? Stop normalising this in our society.”
Another viewer expressed disappointment: “I am amazed! Salute to your thoughts, it’s not success.
“You are losing respect by signing such scripts again and again.”
The criticism has not been limited to fans. Actress Alina Abbas Shah publicly voiced concern over Danish Taimoor’s acting roles and career direction.
Alina stated: “Danish needs to rethink his whole career.
“By glorifying abuse as romance in his dramas, he is encouraging many other men to not take No for an answer.”
“If you are bringing toxic stories on the screens, justifying them as romance and continuing this trend because it runs your kitchen then it is wrong.
“A society which idolises such people is wrong.”
Agreeing with her comments, one user noted:
“Danish has been doing these roles for the past 10 years and many psychopaths learn that this is love.”
Another added: “Danish is to blame but the writers and directors are also at fault.”
One commented: “She is right. He has made boys think violence is okay in love.”
Although Sher and Mann Mast Malang top the viewing charts, the ethical debate over content and influence grows louder. For many, it’s not just about numbers.
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