The Apprentice’s Asif Munaf in Sexism Storm over Muslim Brides Service

The Apprentice candidate Dr Asif Munaf is at the centre of a sexism storm for starting a service to find Muslim brides abroad.

The Apprentice Star receives Diversity Training over 'Anti-Semitic Posts' f

“We match them with the correct ladies in Morocco."

Dr Asif Munaf, a current contestant on BBC’s The Apprentice, has been labelled “vile” and “sexist” for starting a service to find British Muslim men brides abroad.

The doctor launched the University of Masculinity – Muslim Passport Bros, which matches “professional brothers of the UK” with women with similar beliefs in North Africa.

Dr Munaf also suggested that there is too much feminism in the UK.

He says in a video: “A lot of brothers have got sick of feminism in the West generally.

“Being in the corporate world as a woman all of your life, you are going to rub shoulders with a lot of men.

“That is osmosis — you are going to absorb a lot of masculine ideals in terms of competitiveness, being blunt — it is a real problem in the UK.”

Labour MP Jess Phillips slammed the BBC for selecting Dr Asif Munaf for the latest series of The Apprentice.

She said: “This is a vile and sexist attitude that sees women as something that can be traded for servitude and subservience.

“There’s a word for that – slavery.

“The BBC should have done their due diligence, spotted this and barred him from the show.”

Dr Munaf made the comments in a YouTube video uploaded in September 2023 as part of his Masculine Mastery series.

He said: “We actually set up a service in the summer, my friend and I. It is called the University of Masculinity — Muslim Passport Bros.

“We have to help vet a lot of sisters in Morocco and match them with appropriately aged guys in the UK, guys who are professionals.

“We match them with the correct ladies in Morocco.

“It is going well because there is a huge gap in what the women offer in the West and what the brothers want.”

Speaking about women in the UK, he said:

“You know women who have very high testosterone levels — corporate ‘boss babe’ mentality.

“Brothers are like, ‘Khalas [stop] I am done with this mentality, I am going to Morocco’.

“I have noticed that part of the world is probably one of the least prone to feminism at the moment because even in the Middle East I have seen remnants of feminism coming through.”

He told The Sun: “My coaching service is aimed at the specific demographic of divorced practising Muslim men.

“I do not offer a service for men to travel to find a wife.

“Rather, my job, as a coach, is to let them know this is an option. 

“As a coach, I look at their mental health, finances and fitness, amongst other factors.

“I believe that for these divorced Muslim men to again find happiness with another partner they need to match with a woman who holds the same cultural and religious beliefs. 

“I advise that they may find this abroad rather than in the UK.”

“The beliefs I hold and have shared are based on the values that I was brought up with.”

The controversy comes after it was revealed that he was given diversity and inclusion training by the BBC for a series of anti-Semitic tweets.

After the first episode of The Apprentice, Dr Asif Munaf was mocked on social media for clapping prematurely, thinking his team had won the task.

However, he had miscalculated the figures and it turned out the Boys Team lost.



Dhiren is a News & Content Editor who loves all things football. He also has a passion for gaming and watching films. His motto is to "Live life one day at a time".




  • What's New

    MORE

    "Quoted"

  • Polls

    Should the Dowry be Banned in the UK?

    View Results

    Loading ... Loading ...
  • Share to...