"Modelling takes a lot of hard work and dedication"
Modelling Agency, BAME, are offering British Asian men and women the chance to break into the mainstream fashion and beauty industry.
Naina Mall is one such Pakistani model who has seen her career flourish as a British Asian model and TV presenter.
Having studied media at university, Naina has a keen understanding of how her profession ties in with the entertainment industry.
A regular in Asian bridal magazines as well as mainstream fashion shoots, Naina has worked alongside some of the biggest and most talented names in the fashion and beauty industry.
These include the likes of Marcus Flemmings, Ash Kumar, Lubna Rafiq, Khush magazine, Sharan Roda, Ziad Altaf, Uzma Rafiq and more.
Modelling has also given Naina the chance to explore other areas of the media world including appearing as a TV presenter for SKY and BBC.
In an exclusive Gupshup with DESIblitz, Naina Mall tells us more about her love of fashion and modelling, and why diversity is so important for the industry.
How long have you been modelling? When did you start?
It all kicked off with TMP now known as BAME. I was scouted whilst at University and have been in the modelling industry for four years.
How hard is it for you to be a model?
Modelling takes a lot of hard work and dedication. Early starts, challenging concepts, but I love it! It keeps things exciting.
One of my first campaigns was for a perfume brand. I was shooting on the streets of London carrying a bulldog puppy all day – it was hard to work with the puppy, and he was heavy too!
BAME (TMP) is aiming to address diversity issues. Do you feel this is possible?
Indeed, I think this unique concept will be a huge success. Models of colour especially from a South Asian background, need a solid platform and BAME is providing it, pushing their models into the western industry.
Non Asian models are happy to do all kinds of modelling. Would you be comfortable doing lingerie shoots?
It’s all about being comfortable in what you wear. I do not do lingerie shoots, they are not for me.
How hard is it to maintain your modelling looks? What is your beauty regime?
Modelling has its requirements: skin, hair, nails must always look good.
I pamper myself once a week (often Sundays) so I am well groomed for jobs/castings in the coming week.
I drink lots and lots of water to keep my skin hydrated and try to use minimal makeup off-duty.
Modelling is not an obvious choice for British Asians. Did you get family support?
I am blessed that my family supports me in what I do. It makes all the difference!
Would you consider Bollywood? If given the chance?
Let’s see! There are a few projects in the pipeline for the coming year.
What would say to other Asian girls who want to do what you do?
Go for it! If there is passion and dedication, you can achieve your dreams.
Do you think South Asian diets and body shape are a major issue for models?
Luckily, not for me! I love Pakistani/Indian cuisine, I just avoid greasy/oily dishes. Having great genes helps too! Also working out is key, I actively go to the gym to keep fit.
What do you wish to achieve?
I love what I do. And believe it important to grow and get better. There are some major projects in the pipeline for 2016 and 2017 and I am so excited to see what lies ahead.
Naina Mall is a perfect example of how necessary a modelling agency like BAME is for the UK’s beauty and fashion industry.
To find out more about BAME Models, please visit their website here.