"Manushi embodies our brand philosophy"
Estée Lauder has appointed Manushi Chhillar as been named as a Global Brand Ambassador for the cosmetics company.
The rising Bollywood actress has already represented the Estée Lauder Companies’ flagship brand in a 2022 campaign for Advanced Night Repair in India.
Manushi will appear in India’s campaign for Estée Lauder’s Double Wear Stay-in-Place Makeup, which will debut later in May 2023.
Manushi’s appointment follows the announcement that Dutch model Imaan Hammam would be a new face for Lauder.
Estée Lauder’s roster of global talent includes Adut Akech, Ana de Armas, Amanda Gorman, Bianca Brandolini D’Adda, Carolyn Murphy, Grace Elizabeth, Karlie Kloss, K?ki and Yang Mi.
Dikshita Shukla, Brand Manager of Estée Lauder India, said:
“An inspiration to young women across India, Manushi embodies our brand philosophy of ‘beauty with a purpose’.
“Manushi’s vision and mission to support women’s rights aligns seamlessly with our core values, making her the perfect addition to the Estée Lauder family.”
Justin Boxford, Global Brand President of Estée Lauder and Aerin Beauty, added:
“We are thrilled to welcome Manushi to the Estée Lauder family.
“In addition to her rising star power, Manushi’s dedicated use of her platform to bring about positive social change in India and beyond will enable us to continue to reinforce our brand’s commitment to championing women’s advancement around the world.”
Manushi Chhillar, who made her acting debut in Samrat Prithviraj, said:
“Joining the Estée Lauder family is a dream come true.”
“Estée Lauder is an iconic brand founded by a visionary woman, Mrs Estée Lauder, who proved anything was possible with hard work, passion and dedication.
“Like her, I hope to be a role model for women around the world, inspiring them to believe in themselves and their ability to impact positive change.”
Prior to acting, Manushi Chhillar was the winner of the Miss World 2017 pageant.
Her appointment as an ambassador comes amid increased investment by Estée Lauder’s parent company in India.
In summer 2022, the Clinique and MAC owner teamed up with Indian retailer Nykka to launch a brand incubator for the region.
Four companies chosen for investment were announced in November 2022, with fragrance brand Bahut Beauty, gender-neutral label Skinvest, male grooming brand Yaan Man and proposed ethical brand Deg and Bhapka all benefitting.
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