Koovs Website delivers Celebrity Fashion to Indian Youth

Fashion-conscious Indian teens looking to copy their favourite celebrity styles have caused a dramatic increase in sales for online fashion retailer Koovs.

Koovs Website delivers Celebrity Fashion to Indian Youth

Koovs.com offers look-alike pieces at cheaper prices

Middle-class Indian teens looking to dress like their favourite celebrities have caused a huge surge in sales for a popular online fashion brand.

Koovs is a fashion retailer that targets trendy South Asians with its Western-inspired range of clothes, accessories and shoes.

The retailer is listed in London, and also designs it clothes from the city itself. Koovs has welcomed a staggering increase in sales on its site over the last year.

The website has been receiving an impressive 1.4 million visits per week. Sales have also risen to £5 million in the four months to July 2016.

Koovs offers a celebrity style section where avid fashionistas can purchase pieces similar to those worn by their favourites stars.


Celebrities like Kendall and Kylie Jenner and Taylor Swift feature regularly on the site, which offers look-alike pieces at cheaper prices.

Koovs even offers pieces inspired by famous male celebrities. Including Drake, Chris Brown, Shahid Kapoor and Sidharth Malhotra.

Fashion features are posted in the ‘The Hotlist’ section of the website. This includes ‘how to wear’ sections and reports on major fashion events like London Fashion Week.

Trendsetters even have the opportunity to feature on the site. They can upload a photo of themselves in their favourite Koovs outfit on Instagram using the hashtag #koovsxyou.

The image is then posted on the website with a link to purchase the products being worn.

As well as offering shoppers clothes from its own brand, Koovs also sells from other popular brands like New Look, Adidas and Glamorous. Thus making it a varied and current fashion destination.


Chairman of Koovs and Labour life peer, Waheed Alli, recognises just how successful the fashion brand is for those seeking stylish looks in India.

He said: “Koovs continues to win in the fashion forward e-commerce market for young, style-conscious fashion lovers in India.”

The company commented on how India offered a ‘huge opportunity’ for e-commerce and how the industry is expected to increase to £2.5 billion by 2020.

The fashion house is continuing to invest in brand marketing. Chief Executive Mary Turner believes this is delivering ‘excellent results’ and increasing customer loyalty.

With its growth, continued success and focus on celebrity inspired looks, we suggest you check out Koovs as soon as possible to ensure you stay ahead of the fashion pack this season.

Emily is a Print Journalism graduate who is studying her masters in Magazine Journalism. She enjoys travelling, music and documentary films. Her motto is: “Trust in yourself before anyone else.”

Images courtesy of Glamour, GQ India and Koovs.com

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