“These manufactured clips are being maliciously used"
Chiranjeevi has lodged a formal complaint with Hyderabad Cybercrime Police over the circulation of deepfake videos of him on pornographic websites.
The Tollywood megastar claimed the fake clips were uploaded to at least three pornographic platforms, portraying him in “vulgar and obscene ways” for financial gain.
According to the complaint, the deepfakes have caused significant distress to his family and severely damaged his reputation.
In his police complaint, Chiranjeevi said: “The fake videos are a direct and deliberate violation of my right to privacy, reputation, and dignity protected under Article 21 of the Constitution.”
He described the incident as an alarming example of how artificial intelligence can be misused to defame public figures:
“These manufactured clips are being maliciously used to portray me in obscene and vulgar contexts, distorting public perception and undermining decades of goodwill.”
In his five-page complaint, Chiranjeevi alleged that an organised cybercrime network was behind the creation and distribution of the doctored material.
He provided web links to the fake videos and requested immediate removal of the content.
Acting on his complaint, Hyderabad Cybercrime Police have registered a case under multiple laws.
These include Sections 67 and 67A of the Information Technology Act, which cover the publication of obscene content online, as well as Sections 79, 294, 296 and 336(4) of the Bharatiya Nyaya Sanhita. Additionally, Sections 2(c), 3 and 4 of the Indecent Representation of Women (Prohibition) Act, 1986, have also been applied.
Police officials said: “The complainant cited three websites hosting the obscene content. We are collecting technical details of the operators to initiate legal proceedings.”
Chiranjeevi emphasised that the circulation of deepfake pornographic content has caused “severe and irreparable harm” to his long-standing public image.
He added: “Such acts not only inflict personal and emotional distress upon me and my loved ones but also mislead the general public by creating a false and defamatory narrative that contradicts my true character and public image.”
Chiranjeevi’s complaint was accompanied by a copy of a September 26 order issued by the City Civil Court in Hyderabad.
“The court had previously granted an injunction protecting his personality rights, barring unauthorised use of his name, image, or voice for any purpose.
A statement from his legal team read: “The Court of the Chief Judge, City Civil Court, Hyderabad, through Order dated 26th September 2025, in I.A. No.6275 of 2025 in O.S.No.441 of 2025, has granted an ad-interim injunction in favour of renowned film actor Chiranjeevi.”
The statement noted that Chiranjeevi sought judicial protection against the misuse of his identity.
The order recognised him as one of India’s most iconic film personalities and acknowledged the “irreparable harm” caused by unauthorised use of his image, name, and likeness, including AI-generated content, memes, and merchandise.
The injunction restrains individuals and entities from using Chiranjeevi’s name, nicknames (“Mega Star”, “Chiru”, “Annayya”), voice, or likeness for commercial or personal purposes.
The court also directed that notices be issued to all respondents, warning that any violation of Chiranjeevi’s publicity or personality rights would invite severe civil and criminal consequences.
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