Sanam Saeed demands Zara Boycott after Ad Controversy

A campaign by fashion brand Zara has sparked controversy and amid the anger, Sanam Saeed called out the brand.

“That should be the end of Zara for all of us!”

Sanam Saeed expressed her anger towards Zara for their advertising campaign which allegedly mocked the violence in Palestine.

Sanam shared the article on Instagram and called out the fashion brand:

“We are not helpless. We have the power to make a difference and hit back where it hurts!

“That should be the end of Zara for all of us!”

Other Pakistani actresses called out the brand.

Sajal Aly accused Zara of being “shameless” while Ushna Shah deemed the fashion brand insensitive and questioned her followers about what should be done with the clothes that had already been purchased from them.

Ushna asked: “So do we throw away existing #zara clothes or just buy new ones?

“In my opinion, since they don’t have logos on them I don’t think the ones we already have should be a problem. Never shopping there again obviously.”

Social media users were angered when Zara released an advertising campaign which appeared to mock the conflict in Palestine.

The campaign included mannequins with missing limbs and statues that had been wrapped in white cloth.

Many content creators called out Zara for their insensitivity and demanded that the brand be boycotted.

Sanam Saeed demands Zara Boycott after Ad Controversy f

Following the backlash, a Zara official released an apology and stated that their intentions were not to hurt anyone.

The apology read: “The campaign that was conceived in July and photographed in September presents a series of images of unfinished sculptures in a sculptor’s studio.

“It was created with the sole purpose of showcasing craft-made garments in an artistic context.

“Unfortunately, some customers felt offended by these images, which have now been removed, and saw in them something far from what was intended when they were created.

“Zara regrets that misunderstanding and we reaffirm our deep respect towards everyone.”

However, the apology was not accepted by social media users and they shared their opinions.

One individual wrote:

“Zara is cancelled. No more excuses. There is no excuse for ignorance.

“There is no way on God’s earth that this was not done deliberately.

“Every Zara store should be shut down for mocking a genocide.”

Another said: “So you’re telling me a huge global fashion retailer like Zara had no idea about the THOUSANDS of tragic images of shrouded bodies being carried out of Palestine??

“Each campaign has a team of individuals that are very aware of the news and trends.

“This was a well thought out, targeted campaign to mock the suffering of Palestine.”

Sana is from a law background who's pursuing her love of writing. She likes reading, music, cooking and making her own jam. Her motto is: "Taking the second step is always less scarier than taking the first."

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