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India’s Porn habits revealed by Pornhub

Indian’s porn habits have come to light in a report done by Pornhub. The report reveals the highest searches both in the country and worldwide.

January 12, 2017
India’s Porn habits revealed by Pornhub

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The top term was ‘Indian aunty with young.’

Indian porn is increasingly popular on arguably the world’s biggest Pornography site – Pornhub.

Pornhub released a report for the year 2016. In this report, ‘Indian’ takes up the majority of searches.

Whilst the USA dominates the traffic trends, India calls in at 4th rank. The average time spent on the site by people in India is 8:20 minutes. This has decreased from 2015 by 1:10 minutes.

In India, it seems mature porn has become a popular porn search. The majority searches included the word ‘Indian.’ The top term was ‘Indian aunty with young.’ 

This may surprise some, but taboo areas are more often searched because there is more of a fantasy involved with engaging in sexual activity with people it is not considered natural to be with.

India's porn habits revealed by Pornhub

In the review of India, the report said:

“Most countries take great pride in their nationality, but India takes it to a whole other level.”

Sunny Leone was still a huge hit as she was the previous year. The porn star turned Bollywood actress may have quit the pornographic industry, but her videos are still the number one highest searched.

‘Lesbian’ came in at number 2 for the most searches in India. Although homosexuality is often condemned in countries like India, Pornhub is a place where anyone can discreetly explore these growing ideas.

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In terms of female visitors to the site, India ranks at number 4. With India being a big country, it is perhaps not too surprising but very interesting that porn has such a large and vested interest from Indian women.

India’s Porn habits revealed by Pornhub

Ages 18-24 year-olds- take up 48% of Pornhub’s traffic from India. The mobile traffic of India is a massive 70%, as smartphone technology in India becomes the highest way of people visiting the site. This is even higher than the UK’s 60% viewing rate from mobiles.

Over half of the traffic to Pornhub comes from mobiles, from all over the world.

‘Hindi Audio’ also remained the top gaining search from 2015-16.

In the worldwide searches, ‘Lesbian’ remained a top search. One other top search worldwide was ‘Overwatch.’ This is a popular video game, with over-sexualised characters. This suggests a transition into fantasy porn desires.

Dr Laurie Betito, a sex therapist, said:

“One thing is certain; the typical ‘in-out, in-out’ no longer satisfies the masses, who are clearly looking for something different.”

The UK appears second to the USA for most traffic to the website.

For porn habits in the UK, the cities of London and Birmingham tally the highest in visitors.

India's porn habits revealed by Pornhub

Whilst London takes up a quarter of the UK’s traffic to Pornhub, Birmingham takes up 27%.

In the top searches for both London and Birmingham, terms include: ‘Indian teen’, and ‘Pakistani.’  ‘Pakistani’ and ‘UK Indian’ are ranked very high on the most searched list for Birmingham. 

This possibly suggests that British Asians are not as explorative as those viewers in India. They seem to still prefer younger pornstars, and search more normal terms. Whilst Indians prefer the mature taboo porn.

Even events like the Olympic Games, Snow Storms and the Presidential Election affected the traffic on the website.

Pornhub accumulated a total of 92 billion views in 2016,  indicating that its data collection and statistics are also pretty accurate. Hence, verifying that India is, without doubt, an avid consumer of porn.


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Alima Nadeem
Alima Nadeem
Alima is a free-spirited writer, aspiring novelist and insanely weird Lewis Hamilton fan. She's a Shakespeare enthusiast, with a view: "If it were easy, everyone would do it." (Loki)
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