"She promotes it as if it is a religious program."
Pakistani actress Ayesha Omar recently addressed questions regarding the Turkish-produced Urdu reality show Lazawal Ishq.
The star explained that it targets Urdu-speaking audiences worldwide.
She stressed that the show is created entirely by Turkish producers and was never associated with any Pakistani production house or television channel.
Omar wrote in an Instagram story: “This show has a Pakistani audience, including people in other countries who understand and speak Urdu.”
She added that the reality program is about communication, relationship-building, and exploring love among consenting adults, clarifying misconceptions about its format.
The actress emphasised that privacy and safety are maintained on the set, saying:
“Female contestants have their own sleeping dorms and dressing rooms, while male participants have separate spaces.”
Omar clarified that fresh episodes are uploaded Monday to Friday every week on YouTube, and the show was never intended to air on Pakistani television networks.
Despite her clarification, social media users heavily criticised her for defending the show, labelling it shameless and culturally inappropriate for Pakistani audiences.
One viewer wrote: “She promotes it as if it is a religious program.”
Another remarked: “She makes it seem as if it is a top-quality reality show.”
Critics also pointed out that the Turkish producers did not hire local talent.
They maintained that the show is allegedly imposing content that clashes with Pakistani cultural norms and values.
Several fans accused Ayesha Omar of supporting the controversial show for attention, questioning her motives for defending its questionable content publicly.
Their comments reflect the widespread online disapproval and concern over cultural impact.
One user questioned: “How desperate is she to promote this cheap show?”
Other viewers criticised the prankish or sensational approach of the show, saying it trivialises serious social values while targeting Pakistani audiences.
Ayesha Omar revealed that misinformation about the show being banned in Pakistan was false.
She clarified that all arrangements, including accommodations, were professional, saying:
“They communicate, participate in group activities, play games, dance, cry, fight, make-up, work out, cook, clean and learn how to take ownership and accountability. Happy watching.”
Ayesha Omar also informed that interactions only occur in common lounges, pools, and kitchen spaces, all under controlled supervision.
While fans debate the show’s morality and appropriateness, Lazawal Ishq continues to air on YouTube, offering Urdu-speaking viewers a platform for relationship-themed content.
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