Saeed Ghani is thriving in a competitive landscape.
Pakistan’s beauty industry is having a moment, and it’s no coincidence.
With rising consumer interest in halal, organic, and culturally relevant cosmetics, local brands are gaining serious momentum both online and abroad.
These companies understand their audience better than global conglomerates, offering products that suit South Asian skin, climate, and beauty rituals.
A growing appetite for clean beauty, fuelled by digital marketing and savvy e-commerce strategies, is also driving their success.
In 2024, Pakistan became one of the world’s fastest-growing online cosmetics markets, with social platforms and sites like Daraz playing a key role.
As these brands win over Gen Z and Millennials at home, they’re also making bold moves globally.
BNB Cosmetics
BNB (Body & Body) is one of the most exciting beauty brands to emerge from Pakistan’s digital-first scene.
It offers accessible skincare that doesn’t cut corners on innovation or aesthetics.
Products like their vitamin C serum or collagen masks are formulated with Pakistani skin types and the weather in mind.
Consumers appreciate that BNB doesn’t mimic Western formulas, but instead creates trend-led, skin-safe solutions for its audience.
The brand’s rapid rise is largely thanks to viral moments on TikTok and Instagram, where Gen Z creators swear by its affordability and effectiveness.
BNB is proving that homegrown innovation, when paired with cultural understanding and bold branding, can outperform big-budget multinationals.
Hemani Herbals
With exports to more than 30 countries, Hemani Herbals is one of Pakistan’s biggest beauty success stories.
The brand’s herbal skincare and wellness products tap into a global demand for natural, clean formulations rooted in tradition.
Their black seed oil, rosewater mists, and turmeric-based creams appeal to both local consumers and diaspora buyers seeking authenticity.
Hemani’s popularity is driven by sleek packaging, influencer collaborations, and cross-border accessibility through online platforms.
Their high-profile presence at global trade shows, including Beauty World Middle East, reflects their strong export strategy.
Hemani has shown that Pakistan’s ancient beauty secrets, when rebranded with modern flair, have global appeal.
Golden Pearl
Once associated mainly with fairness creams, Golden Pearl has reinvented itself as a multi-category skincare giant.
The brand now offers a wide selection of cleansers, moisturisers, and anti-ageing products, many tailored to South Asian needs.
With an annual revenue exceeding $20 million and a growing presence in the Middle East and Africa, Golden Pearl’s success is no accident.
The brand leverages e-commerce platforms and influencer marketing to stay visible and competitive across markets.
Its participation in international trade expos signals a long-term vision that stretches far beyond Pakistan.
By upgrading their packaging and prioritising quality, Golden Pearl has rebranded itself as a serious global player.
Saeed Ghani
Saeed Ghani masterfully blends age-old beauty rituals with the expectations of today’s consumers.
Best known for their rosewater, ubtan masks, and essential oils, the brand has expanded into haircare, body care, and men’s grooming.
Saeed Ghani’s online growth is particularly notable, with Daraz and social media platforms boosting their reach in Pakistan and abroad.
Their culturally rooted product lines meet rising demand for organic, preservative-free solutions.
Fragrances inspired by oud, sandalwood, and amber are especially popular with Gulf and UK-based consumers.
By remaining true to heritage while adapting to digital and export-driven commerce, Saeed Ghani is thriving in a competitive landscape.
Masarrat Misbah Makeup
Masarrat Misbah Makeup was one of the first Pakistani brands to offer fully halal-certified, cruelty-free cosmetics.
Created with South Asian skin tones and values in mind, the brand’s offerings include foundations, powders, lipsticks, and blushers in inclusive shade ranges.
Masarrat Misbah’s brand identity is built around trust, quality, and ethical integrity, an approach that’s resonated strongly with both local and global Muslim consumers.
With social media campaigns led by beauty influencers and makeup artists, the brand has carved out a loyal following among younger buyers.
Their presence at beauty expos and growing demand in Gulf countries speaks to the global hunger for halal-certified cosmetics.
In a market often underserved by mainstream players, Masarrat Misbah stands out as both a pioneer and a powerhouse.
The Beauty Boom That’s Just Beginning
Pakistan’s beauty sector is thriving thanks to a combination of consumer-savvy formulations, clean beauty trends, and strategic digital marketing.
The brands highlighted here are leading the charge with authenticity, quality, and export ambition.
From skincare rooted in heritage to makeup aligned with faith, Pakistani companies are reshaping the beauty landscape.
Trade shows, regulatory improvements, and a booming e-commerce scene have opened new doors for global expansion.
For Gen Z and Millennial South Asians at home and abroad, these brands offer a refreshing alternative to the Western norm.
As demand for culturally relevant beauty continues to rise, Pakistani brands are more than ready to shine.
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