DESIblitz Job: Digital Travel Product Manager

Digital Travel Product Manager

Contract Nationwide
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SITA at Borders Digital Travel Product Manager

SITA is seeking an experienced product manager for our Digital Travel Incubator program.  SITA’s vision is to provide travellers with a journey that is literally as unencumbered as a “walk in the park” – a safe and seamless traveller journey from home to destination, access to destination events and back.  The ideal candidate will have deep knowledge of the latest e-passport market, biometric, mobile and digital identity technologies.  Experience of Border control systems and Digital Travel Credentials (DTCs) would also be advantageous. 

With the widest range of solutions available in the market to assist Governments towards their optimum digitised and integrated border management system, you could work across a number of products from the SITA at Borders portfolio.

Reporting to the Head of Strategy for SITA at Borders, you will be a part of the Border Management business – the business within SITA tasked with making national borders frictionless, yet safe and secure.

The world is changing. Are you ready to define the future of travel and borders with us?

What you will do

Product Strategy

  • Thoroughly analyze and develop a deep understanding of market trends and customer needs
  • Propose and execute the strategy for the product(s) in line with SITA's strategy
  • Articulate and document the product vision, strategy and define the target market

Sales/Channel Strategy and Support

  • Establish and implement an effective channel 'go to market' strategy for products, to include an agreed and executed sales and marketing plan
  • Support bid management processes and pre-sales customer interactions
  • Support Sales teams with a clear product value proposition and training

Product Innovation/Definition

  • Through a thorough understanding of customer needs, the competitive landscape and market trends, regularly identify new propositions, as well as requirements for enhancements to existing products/services
  • Accountable for the products' functional requirements
  • Lead/Sponsor of each product development project throughout the build/launch process to ensure delivery of the right product to market, within the agreed timescales. Propose process improvements where necessary.
  • Develop and lead a cross functional team that helps shape ongoing strategy and ensures the timely/cost effective and quality delivery of product developments and product performance
  • Manage partnerships and supplier relationships
  • Responsible for ensuring viable product specifications and designs are in place to drive product creation and evolution

Product Road map/Life Cycle Management

  • Secure investment from senior management for your product, by creating a compelling product and business case
  • Develop and manage the product road map throughout the life cycle from conception to retirement
  • Track and make recommendations on the management of product P&L, revenue, new business and profitability including competitive pricing in the marketplace to achieve desired sales volumes/optimized profit
  • Make recommendations for the planning and prioritization of product investments with the context of the solution line portfolio strategy

Product Marketing/Value Proposition/Market Intelligence

  • Define and develop the portfolio/product value proposition
  • Responsible for all product marketing activities during the lifetime of the product including the implementation of the product launch plan, promotional and collateral support plan and sales support/infrastructure plan to drive the successful acquisition and retention of customers
  • Organize, run and work with key user groups and important customer forums to develop customer relationships and influence market thinking

Product Pricing Strategy

  • Define a comprehensive pricing strategy for the product(s)
  • Ensure that key players including sales teams, bid teams, support teams understand the pricing strategy and apply it

Product Performance

  • Responsible for achieving product financial, customer satisfaction and business objectives. Ensure that stakeholders are fully engaged and committed to achieving these objectives.

Product Management Practice

  • Ensure collaborative creation and communication of product project plans with all relevant parties getting their strong commitment
  • Contribute to the Product Management practice, working with Product Management peers to drive best practice across SITA
  • Act as mentor/coach to more junior members within the Product management community.

Who you are

  • 3-7 years of similar and relevant commercial business experience
  • 2+ years demonstrating successful product incubation and launch
  • Understanding of market requirements particularly in the e-passport and DTC areas
  • Knowledge of policies, regulations and a variety of implementations of travel and tourism data provision to Governments and other official bodies
  • Familiarity with and ability to apply existing and emerging digital identity related standards and regulations, for example NIST, eIDAS, ICAO DTC, mDL, GDPR, PSD2, NIST 800–63–30, CSL, LGPD and tracking of those emerging in the future, for example EU Harmonised Rules on AI for future-proofing of solutions is essential.
  • Experience with designing, delivering and operating Government identity issuance, credentials, national identity schemes and security systems is desirable.
  • Knowledge of Product Management, Engineering / Technology Maturity, Business Approval and other solution development and approval methodologies
  • Confidence and strong presentation skills to be able to evangelise products and solutions to customers and audiences
  • Able to operate within and lead virtual teams
  • Degree level or equivalent in a technical, business or marketing discipline
  • Knowledge and experience working with digital identity systems creation, verification and authorization systems and standards would be desirable


  • Experience with relevant industry B2C, B2B and Government systems such as e-Government, e-commerce, reservation/ticketing, global distribution (GDS), departure control (DCS), automated border control or biometric access control across the public domain, the ATI or other travel, trade and related travel and tourism industries (for example, hotel, car hire, event management)

What we offer

SITA’s workplace is all about diversity: many different countries and cultures are represented in our workforce, and colleagues who’ve been working here for decades collaborate with those just out of college and early in their careers. SITA is a place of change and constant improvement, where we're always pushing ourselves to find better ways of doing things: smarter, quicker, easier, for us and our customers and for their customers too.

And we offer all the good stuff you’d expect like holidays, bonus, flexible benefits, medical policy, pension plan and access to world class learning.

Welcome to SITA

SITA is the world’s leading specialist in air transport communications and information technology. We don’t just connect the global aviation industry. We apply decades of experience and expertise to address almost every core business, operational, baggage, and passenger process in air transport.

We design, build, and support technology solutions all with one vision to create easy air travel every step of the way. As an organization, we cover 95% of all international air travel destinations and work with over 2,800 air transport and government customers in every corner of the globe. Are you ready to explore the opportunities?

Keywords: Product Management, Incubation, Innovation, Border Management, Border Security, Government, Border Control, Passport, e-Passport, Digital Identity, Digital Travel Credentials, DTC.

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Please Note
At DESIblitz Jobs we strongly believe in helping our candidates find the right job and that everyone should have the same opportunities to find meaningful work. Our ethos is to promote diversity in the workplace. As one of our candidates your background or ethnicity shouldn't have any impact on your ability to apply for this job.

Posted 2 months ago