BBC failing to meet Diversity Targets

BBC failing to meet Diversity Targets f

According to an annual report, the BBC is failing to meet most of its targets when it comes to increasing the diversity of its workplace.

The BBC has failed to meet most of its own targets for increasing the diversity of its workplace, according to the UK pubcaster’s annual report.

As of March 31, 2021, women made up 48.6% of all staff.

This fell short of the BBC’s aim set out in its diversity and inclusion strategy 2016-2020 to have women fill 50% of available positions.

Leadership roles were also underrepresented, with women holding 46.1% of senior jobs, rather than the BBC’s target of 50%.

The BBC also did not meet its target for BAME staff in leadership roles.

In December 2020, representation stood at 13%, whereas the target was 15%.

However, the BBC did meet its target for a 15% BAME workforce by the end of 2020, with BAME people in 15.9% of jobs.

Since then, the BBC has published a new diversity and inclusion plan for 2021-2023, which has revised targets.

Under the new strategy, BAME people should make up 20% of all staff and of leadership, but as of March 31, they were only 15.9% and 12.6% respectively.

Between April 1, 2020, and March 31, 2021, BAME people counted for 10.4% of off-screen talent. Meanwhile, on-screen talent stood at 26.5%.

The annual report stated:

“The Creative Diversity Network’s Diamond system obtains consistent diversity data on programmes commissioned across the UK broadcasting industry. In 2020, this data showed that the BBC was the best broadcaster for on-screen representation – but still had work to do to be representative off-screen.”

It added that the BBC has a £2 million diverse talent development fund that supported a BAME crew for Steven McQueen’s anthology film series Small Axe.

Transgender representation stood at 0.3% and 0.5% off- and on- screen respectively.

People with disabilities made up 7% of off-screen talent and 8.2% of on-screen roles.

Meanwhile, the BBC lost 700,000 licence fee payers over the past year.

Despite the falling numbers, it reported an increase in licence fee income from £3.52 billion in 2020 to £3.75 billion in 2021.

In more positive news, BBC iPlayer reported record viewing figures, attracting 6.1 billion streams in 2021, up 28% from last year.

In addition, iPlayer broke its own record for the most weekly and daily streams.

Between January 4 and 10, it recorded 163 million streams while on May 10, 2020, it had 24.1 million streams.

More people aged under 35 have also signed in to the platform.

BBC iPlayer accounts for 37% of BBC TV viewing among people aged 16-34.

Joining iPlayer’s success is BBC Studios.

According to the report, it is “on track” to meet its £1.2 billion revenue target by 2021/22 and the BBC has set a further target of £1.5 billion in revenue over the five years from 2022/23.

Tim Davie, the BBC’s director-general, said:

“I have been clear that the goal of a successful BBC is not to see off the big global players.

“Too often in the past we have tried to cope with increasing competition by making more and spreading ourselves too thinly.

“Instead, our role is to offer exceptional value to all audiences by producing more differentiated, ‘must-have’ content they feel is for them.”