The Spotlight Fashion Models (SFM) launch in London demonstrated how British Asian business initiatives are strategically participating in mainstream fashion and modelling activities. Nomy Khan is partnering in this fashion company with Pily Mirazi to elevate it into its own unique indentiy. DESIblitz was invited to the launch to give you an insight.
"in not just looking good on the outside but looking and feeling healthy inside and out"
Friday 30th March 2012 witnessed the launch of Spotlight Fashion Models (SFM) at the exclusive Bond club in London, UK.
SFM is more than a company; it’s about fashion trends and entertainment creating opportunities with in the international fashion and media industry. This new company helps and supports established and up and coming fashion designers national and internationally as a platform and provides them with media coverage they need. As well as fashion designers, SFM are heavily into promoting new fresh faced models from all over the world to the industry.
SFM’S main focus and ethos is on providing the right attitude for model nutrition. Many Modelling Agencies do not provide a healthy image for women. To look stick thin is the image that is being portrayed by the majority. But SFM’s mission has a strong message to combat this stereotypical view of models. Owner, Pily Mirazi talking about their aims said: “As well as providing the many services within this industry such as PR, events management, fashion shows, casting for TV, but to be market and industry leaders in not just looking good on the outside but looking and feeling healthy inside and out.”
Pily Mirazi is the owner and founder of SFM. Pily’s back ground has always been in the events and media industry and decided to establish this company with her business partner Nomy Khan.
Nomy Khan, business partner of Pily of SFM, is a training actor and established model in the mainstream market. Nomy started modelling in June 2011. As well as doing the Asian Bridal shows nationwide, Nomy has succeeded in the western market appearing in many TV commercials and films.
Nomy Khan’s experience of modelling positions him well for this business partnership. He has done modelling shoots for major brands including Levi’s, Ford Fiesta, Cosmopolitan Magazine, Emirates, La Coste Campaign, Vivienne Westwood, Nikon, Nokia, T-mobile and many more.
In a very short period of time Nomy Khan has succeeded from breaking the mould from East into West, which can be a struggle for many in the Brit-Asian industry.
The lavish event on the 30th March was an evening that enticed all parts of the industry. Champagne and Canapés were served to the high profiled guests. Filmed by Channel four and photographers at frenzy to get the best shots of these guests.
Fashion designer Shakeel Rabbaney, known for his many collections including the incredible SIM card dress design was present at this amazing event.
Performances by David Jordan, Luc Floreani, Sara Bleta and Karl Brown, which had the crowd on their feet dancing. Melanie Jackson and Laura Moore up and coming designers showcased their new funky collection which was reflected by the models, graced the catwalk with great elegance and attitude. Julian Bennett channel fives fashion guru, hosted the night and kept the crowd entertained in between the catwalks and performers.
Harriandnie Beau Phipps, international model and the face and spokesperson for SFM, gave a speech that to look good it’s not all about starving one’s self. To live a healthy and balanced lifestyle is hard work, but the results are achievable and it’s important that if you are healthy on the inside, this is reflected outwardly also. This is something Harriandnie lives firmly by. Her captivating beauty and elegance is living proof that this is achievable.
Harriandnie’s achievements are many to be mentioned. They include, Face of FACEON magazine and was at the launch by OK! Magazine; official FACE of Sugahut Brentwood, Pia Michi Couture, ‘FACE’ and ‘LEGS’ of international company UK Tights!
Harriandnie is also ‘the face and patron’ of Detect & Protect Breast Care Awareness. Her hard work of living a healthy and balanced lifestyle in food, exercise and her hectic business schedule is something EVERY woman should take from. With daily hectic lifestyles in today’s day and age of balancing home and work, to eat healthy and exercise can help one feeling happy and full of life to tackle everyday tasks.
This business marriage between Pily and Nomy and with their backgrounds, aims to lead to a fruitful business, as both have gained the experience of being on the ground and building upon this. A strong foundation such as this will help them move fast in the industry. Especially as their unique selling point is to promote healthy eating, nutrition and exercise. This will not just help filter through to the fashion industry but also to everyday women that being healthy is important and not to be stick thin.
Photos by Safeer Ahmed for DESIblitz.com
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