This video produced by the media museum history, takes you on a journey of the media revolution that has affected our lives with the advent of the Internet and how it is envisaged to develop towards 2015.
There are very poignant messages in the video of how the Internet and its key players such as Google, Amazon and Microsoft have and will influence the changes in online behavior in the future. The video produces the word ‘Googlezon’ with the veiw that Amazon and Google will merge and form the Google grid.
The prediction signifies how the use of information will change to develop EPIC – Evolving Personalised Information Construct. Debating how information will be created, produced and delivered.
As to the battle with Microsoft, it predicts that Googlezon will dominate and leave Microsoft behind producing new algorithms that will construct news and information dynamically, stripping sentences and facts from all content sources and reproducing them tailored for every user.
http://www.youtube.com/watch?v=OQDBhg60UNIWhat really happens remains to be seen but its evident the video does touch very realistically what could happen with the future of information and its consumption or ‘prosumption’ (production and consumption).


































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