The BBC Asian Network has delivered high ratings in the latest official data from RAJAR for Quarter 2 2016. DESIblitz reports.
“This is a fantastic record for BBC Asian Network and biggest ever audiences for Tommy Sandhu and Raj & Pablo."
In the recent RAJARs (radio listening figures) released, BBC Asian Network has achieved a massive record audience of 676 000 listeners tuning in per week.
The station has grown by 20.3% this quarter compared to Quarter 1 2016 which had 562.000 listeners.
This is an increase of 114,000 listeners during the past three months.
BBC Asian Network had an audience of 607,000 listeners last year for Quarter 2015. Since then, there has been significant improvement for the radio station.
Bob Shennan, Controller Radio 2, 6 Music and Asian Network said:
“This is a fantastic record for BBC Asian Network and biggest ever audiences for Tommy Sandhu and Raj & Pablo. The station’s mix of investigative journalism, debate and documentary programming, plus its unique music mix with particular support for British Asian talent is proving to be popular and we’ll continue to bring new programming and presenters to our listeners.”
Tommy Sandhu’s Breakfast Show which is aired Monday to Friday between 06:00-10:00am reported a high number of audiences.
The show had a weekly audience of 323,000 for Quarter 2 2016, compared to Quarter 1 2016 which had 262,000 listeners tuning in.
Tommy’s fun-filled show has had a fantastic increase of 77,000 listeners since Quarter 2 2015.
Furthermore, the Raj & Pablo show which covers Bollywood content had 145,000 listeners. This show is aired between 10:00am-13:00pm on a Saturday mornings.
This was also an increase from Quarter 1 2016 with 109,000 listeners, and Quarter 2 2015 with 113,000 listeners.
Helen Boaden, Director of BBC Radio, reported:
“BBC Radio 4, BBC Radio 6 Music and the Asian Network are brilliant and unique. It’s fantastic that audiences across the country are finding these stations in record numbers to enjoy as part of their daily lives.”
According to RAJAR figures, 48.7 million people tune in each week to UK radio stations.
During Quarter 2 2016 many Asian commercial radio stations went national, and they also achieved good audience numbers.
Sunrise Radio, a BBC Asian Network’s competitor had a record of 338,000 listeners for Quarter 2 2016.
Regardless, BBC Asian Network beat all commercial rivals in the UK.
The radio station has made it’s mark as the UK’s most listened Asian radio station. The news is surely an absolute delight for BBC Asian Network presenters and management.
Their outstanding efforts and differentiation has made BBC Asian Network UK’s leading station.
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